PR Pub Reflection 3.1

Posted by & filed under Uncategorized.

This week we began working on our next big design project. We started designing a direct mailer for the University of Oklahoma. We learned about the different types of stakeholders, as well as completed a segmenting stakeholders matrix. That was one of the harder things for me especially the sections under understanding stakeholders. I eventually […]

Designing for Emotion Ch.1

Posted by & filed under Uncategorized.

One thing I agreed with in this chapter was the fact that emotional experiences are what leave a long-term memory. We can forget things day by day but when something really excited us or angers us or makes us sad we remember. The chapter explained that positive emotional stimuli in design builds engagement with users. I […]

PR Pub Stakeholder #1

Posted by & filed under Uncategorized.

For my first stakeholder, I have chosen a girl between the ages of 17-19. She received a 28 on her ACT and has maintained a 4.0 through high school. She is from an urban area in Texas and her family’s household income is around $120,000. She was very involved with Student Council at her high […]

first big project completed

Posted by & filed under Uncategorized.

This project was very detailed and in-depth. We didn’t just make a business card and letterhead out of nothing. We researched and learned about our company and what they were about. We went deeper than just what they sell. We learned about what their values are and what they stand for. By researching, we were […]

PR Pub 2.2 Reflection

Posted by & filed under Uncategorized.

This week, we peer reviewed each others business cards. I loved looking at everyones work and seeing how and why they went with the designs they did. All of the business cards I saw were really good and it was hard to know how to make them better because I thought they looked so great […]

PR Pub Reflection

Posted by & filed under Uncategorized.

This week we researched an organization and their competitors. We learned about their mission and values, as well as the differences between them and their competitors. By learning and researching all of these aspects, we were able to understand the best things to convey through visual. We also experimented with InDesign and started working on […]

PR Pub Communications Strategy

Posted by & filed under Uncategorized.

Since Lululemon is all about yoga, community and positive healthy living their image needs to portray all of these things. It needs to be uplifting and bright. Make people look and make them interested. Colors: Bright White and Red since those are their colors but more white Image driven The visuals should be mostly images […]

PR Pub Competitor Analysis Research

Posted by & filed under Uncategorized.

Lululemon differs from its competitors because it sends a positive and uplifting message. It also offers free services at the stores, such as yoga. They also emphasize growing the community and creating relationships with their customers, which helps build brand loyalty. Lululemon creates more of an effort to be more than just an athletic wear […]

PR Pub Research

Posted by & filed under Uncategorized.

Lululemon is a yoga-inspired athletic apparel company that was founded in Canada in 1998. Originally their designs were made for women to wear to yoga, but have now expanded to selling designs for yoga, running, cycling, training and other athletic activities, as well as making men’s clothing. Aside from selling athletic wear, Lululemon also offers […]

PR Pub Reflection

Posted by & filed under Uncategorized.

This week we learned about Photoshop and InDesign and how to use them. We watched videos and did hands on activities in order to get more comfortable with these applications. Then after learning how to use them we learned about the elements of a newspaper, and then learned how to design one in InDesign. I […]