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One thing I agreed with in this chapter was the fact that emotional experiences are what leave a long-term memory. We can forget things day by day but when something really excited us or angers us or makes us sad we remember. The chapter explained that positive emotional stimuli in design builds engagement with users. I agree. If the design is fun and positive we are more interested and drawn to it. They also talked about how making people feel good can turn into sales and marketing budget savings. I always remember or what to know more about designs that appeal to my emotions whether it makes me happy and excited or sad and sympathetic. I agree it definitely leaves a mark and people will remember it.

I thought it was really interesting whenever it told us about wuffoo.com. I didn’t know what it was before reading this, but I found its design elements very interesting. I think their personal messages that come up definitely  help users feel engaged and exciting to use. Even their typefaces are informal and familiar, and all the corners are rounded. They really went above and beyond while thinking and deciding on the design of this web app. This really increases the users enjoyment and likeliness to use it again. The only thing I didn’t disagree on was the color scheme. I am not a big fan of the primary colors, yellow and red, being used. I think it is too much of a contrast and too harsh. If it were me I would have gone with maybe two shades of a color or colors that weren’t as harsh next to one another.


Designing for Emotion Ch.1