This week we researched an organization and their competitors. We learned about their mission and values, as well as the differences between them and their competitors. By learning and researching all of these aspects, we were able to understand the best things to convey through visual. We also experimented with InDesign and started working on our business card. Since I’m still new to InDesign this was one of the struggles for me, but once I got the hang of it it became easy. I am still learning but experimenting and playing with it really helps me get comfortable with the app. I didn’t know what organization I wanted to do at first, but I knew I loved Lululemon. I was aware of the yoga classes they offered but I never realized how big of a focus they have on it as well as community. Through my research I have learned so much more about the company and really respect what they stand for. I am very excited to continue working on this project and convey Lululemon the best that I can. Above is my rough draft of my business card. Not done yet at all still needs work but this is the general idea of what I want to convey.