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This week we began working on our next big design project. We started designing a direct mailer for the University of Oklahoma. We learned about the different types of stakeholders, as well as completed a segmenting stakeholders matrix. That was one of the harder things for me especially the sections under understanding stakeholders. I eventually figured it out and filled it out, but I still feel like I may have a couple things flip flopped on different segments. For our direct mailer, we had to identify our first stakeholder that we were designing our first direct mailer for. I meshed together some of the things my friends told me about when they were choosing to come to OU and came up with a stakeholder I feel relates to many students. I really wanted to emphasize the community we have here at OU. I didn’t know how to use photoshop at first, but I really enjoyed using it and getting more comfortable with it! I really like the direction my direct mailer is going right now, but there are still some changes that could be made to make it better. I also will add a letter under “the University of Oklahoma” on the back for my final copy. So far I am pretty proud of myself for being able to do this much without having any former knowledge of photoshop. I can’t wait to keep working on this project and to start the second direct mailer!

Here is my rough draft so far

front

PR Pub Reflection 3.1

back

PR Pub Reflection 3.1


PR Pub Reflection 3.1