My first stakeholder helped me define my second stakeholder because I decided to choose someone who could be her friend. If I got my second stakeholder to come to OU, my first stakeholder would be more likely to come. I chose someone who had already gotten in but needed to decide where she wanted to go based on the dance program at the school. OU has one of the best dance programs so I really emphasized that with pictures of the dancers from class and some of their shows. I also wanted her to see it first hand, so I told her how she could do that in the letter. My direct mailer 1 design has changed a little bit because I added a background behind the text to make it more readable. I have also added a place for a stamp, but I am still playing around trying to figure out where the address should go. One of the differences between Photoshop and InDesign is the layers in Photoshop. I like having that much more because you can pick which part of the graphic you want to alter or move around. I think this helps a lot when there are a lot of things going on and you need to focus on fixing one of them. I do like that you can have two things going on InDesign though, like a front and a back, but it wasn’t hard to just have both the front and the back open on Photoshop.
Here is my second direct mailer
Direct mailer 2