Wrapping it All Up

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It’s all done.I just submitted my final video project, and it feels good to be done. Not just in the sense of “whew, once less thing to worry about,” but more so that I accomplished a lot in this class (the same cannot be said about most other courses). This class has taught me so much about myself and what I want to do with my future. It’s refreshing to have a PR/Advertising professor that didn’t come from and is pushing an agency life. He brought in a few speakers who discussed how we would be

Looking Back At It

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It’s been a long journey, but we made it. All of the time spent designing and redesigning a business card, figuring out how to make a direct mailer, creating some social media graphics and discovering new hobbies (if you want to catch up with my shenanigans Through PR Publications, explore the PR Publications tag).I’ve learned so much more in these past few months than I’ve learned in any other course that I’ve taken. Everything from basic design principles, to a good chunk of the adobe creative

The Process Continues

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We are reaching the end of the second week of the PR Pubs video project. No casualties to report yet, and the process is taking its effect. After filming last week, we finally got down to the nitty-gritty and imported everything to start editing. The two classes that we’ve had this week flew by as I was editing. My main goals for Tuesday were to clear up the audio and outline all of the footage to help me figure out what I had to work with. Those notes made it very easy on to edit on Thursday by

The Process Begins

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We’ve finally begun our video project. As the anticipation has been building, I’ve never been more excited to get working on this project!By the way, everyone needs to see the new Thor trailer.Per the instructions, we were divided into groups of two and we were to film an interview out partner and provide some B-roll as well. I was paired with the amazing Heather Gilbert, and we were both nervous for this project (mostly for the interview since we sit on opposite sides of the room).After a crash

Video Editing’s Often Forgotten Goal

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Take a look at these ads by Artifact Uprising and Purina (probably in that order). What do they have in common?  Both of them tell a story about how a brand views their product being used, and as an empathetic person I become engrossed in good stories like these. Most of the time when people think of video editing they focus on the aesthetics of the project. The better a video looks the more likely people are to watch it, right? Not always the case. In my opinion, the best videos are those that

Writing a Feature Piece

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In this segment of the course, we focused on writing a feature news piece. We had a list of topics to choose from and we then had to write a feature story about the topic. I chose to write about two of the dedicated buildings on OU’s campus, the Michael F. Price College of Business and the Gaylord College of Journalism and Mass Communication. Within the story, I made sure to cover the namesake’s history with the college and talk about their donation’s impact within the school. This assignment

Canva vs. Adobe

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PR Publications has continued to challenge me and my underwhelming design skills as we change from Adobe Creative Cloud to Canva. I previously used Canva to help me design a business card for another project, but I never took the time to explore what all was available. After getting some hands on time creating a few graphics for one of the organizations that I’m involved with, the Gaylord Ambassadors, There are definitely differences in the capabilities and accessibility between the

Proper Positioning

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This week we were tasked with writing a position paper for the Tipton Children’s Home, advocating for its advantages over the traditional foster care system. It felt nearly identical to a research paper, aside from the pre-assigned topic. I wish there was a clearer definition as to what this piece is used for. It was interesting digging into the foster system and gaining a basic understanding of how it works, and it’ll help me know how I can approach researching new topics for future projects.

Scouting the Competition

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In this week’s PR Publications adventure, we were tasked with creating two direct mailers for the upcoming OU Residential Colleges that will open this fall. They’re an interesting situation, because most students are aware that they’re being built (they’ve taken away plenty of parking and the buildings are across the street from the stadium), but no one really understands what they are.Probably the biggest problem is that these are going to have to compete with off-campus housing, specifically,

Photoshopping vs Googling vs Hula Hooping

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As we progress further along with PR Publications, we continue to add new skills to see what else I am bad at. We started using Photoshop, and I think this is the most difficult one yet.I feel like Photoshop has integrated itself as the go to picture editing software. It’s one of those products that’s so good at its job that it can be used as its own verb (like Google and Hula Hoop). I have been eager to get my hands on it, but when you first open the program up, it’s very intimidating. Just