Posts Categorized: JMC 3343-002
On Tuesday, we began with watching Lynda videos to learn the in’s and out’s of Photoshop. Starting back at the beginning to learn the program was interesting because I knew how most of it worked but there were a couple things that I had forgotten. The videos were very informational and help remind me about things I had forgotten before.
On Thursday, Tiffany, from the admissions and recruitment office, came to talk to the class. She talked about the planning that goes into designing a piece for such large audiences. She explained how expensive it is to print pieces but also that when the number of pieces you print goes up, the price to print goes down as well as the price to mail. She said that different students receive different mailers, not everyone gets the same one.
She began to explain that students with different levels of interest receive different mailers. There is also a program called slate that is used to identify different audiences. The program can identify people by race, age, location and several other factors.
I’m excited to begin working on the direct mailers for the new residential colleges. I don’t know a lot about them but I’m excited to learn.
She discussed the basic principles of graphic design as they pertain to her work in university marketing. She also gave us a peek at how the office’s communications work, explaining that potential students on OU’s mailing list can receive emails, snail mail, and texts, if they sign up for the service. Slate, the program she used to achieve this form of hands-on marketing, is something I’d heard about but hadn’t yet seen for myself.
She also passed around two examples of design work she’d done during her time here at OU, the first of which was harder to read despite its larger font size. Tiffany explained that higher leading improves readability even if the font size is smaller. She then proved her point with a second piece, which was meant to serve the same purpose as the former, that had those better traits.
Thursday’s excitement didn’t invalidate Tuesday’s work, though. We watched videos on lynda.com to learn the basics of Adobe Photoshop. More of it was familiar to me than I thought it might be – GIMP is a similar program, albeit much less sophisticated – though I was amazed at the lesson on making selections.
My other favorite lesson was the one about changing the color of an object within an image.
Overall, this was a good week for PR Pubs, and I’m excited to see what we do next.
Image of OU acceptance box Tiffany (guest speaker) worked on. Image from: http://okcaddyawards.com/wp-content/themes/addys-theme/dist/images/peoples-choice-awards/xou-admissions-and-recruitment.jpg.pagespeed.ic.fJ4imtEs8F.jpg
This week in class we were assigned to write 2 media advisories and 2 media pitches. I read the online lectures and formatting about media advisories and media pitches and was ready to jump in. Writing the media advisories wasn’t too bad I just struggl…
- Tiffany prefers her interns to have very minimal design experience so she can truly train and influence them. This was interesting to me because as I have been applying for internships, I have been rejected because I do not have 3-4 years of experience. Well what is the point of an internship?? If I am applying of course I don’t have experience. It’s a tough world out there guys!!
- Tiffany gets bored always creating a red postcard or using the same colors over and over again. She does this because this is the OU brand and changing it would mean the audience would not connect their advertising with OU. Would Apple change their logo just because they got bored always slapping an apple on their products? Nope!
- Tiffany starting out was not perfect at designing. She passed around a pamphlet that she created when first starting out that she said was awful and then showed us one she made three years later. Her design skills advanced through working at her job. This displays how you are constantly growing and learning in a design job. The game is always updating and changing.
- Tiffany has created many protocols for her staff and herself when designing for OU. I noticed in a lot of her slides there were always three points or strategies her office uses for everything. Everything goes through a process and a heavy editing cycle.
- Lastly, Tiffany’s presentation overall was not the most exciting, but you could tell she was passionate about OU, her job and trying to reach our class positively about the admissions and recruitment office. She really knew her stuff.
Overall, Tiffany enlightened our class more about what goes on being closed doors at OU and about the design background OU has. I am looking forward to working with Photoshop next week in class and listening to our next guest speaker. Stay tuned to preview my Photoshop work!
P:S: Tiffany described the new admissions box when you get accepted to OU. Apparently it’s a cute box not a folder like I got four years ago. How do I get my hands on one of those?
Always with Love,
1. If you simply press “B” on the keyboard while using Photoshop, the brush tool becomes selected.
2. I liked the analogy that the layers on Photoshop are similar to a stack of papers. You can only see the top paper (or layer), but there can still be other papers (or layers) beneath.
3. I finally learned what the lasso tool does!
On Thursday, Tiffany Haendel from OU’s Recruitment Services lectured our class. She was really insightful. Here are some of her tips and pointers that stood out to me:
1. Utilizing leading with a smaller font is more easily readable than using less leading with a larger font. The leading allows areas of lots of text to not look as cluttered.
2. OU now sends an acceptance BOX (instead of just an envelope) to admitted students. This is a way to make the recruitment experience more exciting and personable.
3. The point of sending mass communication emails, text messages, postcards and other mailed items is to communicate a call to action. Printing is especially expensive, so if a piece of mail does not serve a purpose or encompass a call to action, it could possibly be a waste of money.
These are some of the biggest takeaways I got from Tiffany’s lecture. Thank you for visiting us, Tiffany! You were very insightful.
Before this unit I didn’t know how to write an advisory or a pitch. I knew what they were but didn’t have any experience with them. It’s really interesting to learn the most effective ways to communicate with journalists to encourage them to write a story about the event or organization.
I would like to learn more about how journalists use this information to write stories and what else journalists would like to see in the advisory or pitch and topics that they wouldn’t ever want to cover personally or things they are interested in.
I already knew that becoming a public relations professional would mean communicating with journalists but I didn’t realize how many different tools were used to communicate the message to them. Pitches and advisories are both very effective tools used for different things.
This skill set will help me in my career because it will help me to communicate better with journalists which will then help get the word out more about my organization or event. Getting journalists interested in something that I’m doing will get the public more interested as well and will overall help my company.