In PR Pubs, we were encouraged to channel our innerBeyoncé/Sasha Fierce
duo and get in touch with our design alter-ego. At first, I struggled with the notion of creating an alternative-me…what would she look like? act like? think like?
Shortly after working myself into a mild panic, I realized I’ve actually been toting around my alter-ego for many years. I’ve been making jokes about her for as long as I can remember and she always makes an appearance around 10pm on Friday nights. She’s pretty darn cute with a dash of classic diva. Without further ado, let me introduce you to the lovely lady in waiting:
She is, and has always been, my inner old lady. She adores classic movies and knitting, on occasion. She’s been collecting Vogue magazines and hoarding vintage couture since the late 50’s. She wears Chanel No. 5, calls everyone “darling” and lounges around her house in her pearls. Though she may be fabulous, she’s just a little behind the times.
Much like Benjamin Button, she gets younger as the years go on (and for design purposes, as I become more savvy with Adobe Creative Suite.) Currently, InDesign makes me feel like I am an 80 year-old with zero technological skill, so Norma is currently sitting at the ripe old age of 80.
Stay tuned for her anti-aging antics.
Letterhead Design Q & A with Madame Norma
Q: What is the inspiration behind your letterhead design?
A: Well darling, I have to say the greatest inspiration was my first design: the We Are Beautiful
followed closely by the mood board I created on,Pinterest. I focused on chic, clean lines with timeless blush accents. I want these designs to be as classic and beautiful as the women whose hands they pass through.
Q: What was your biggest obstacle when designing this letterhead?
A: I’d have to say white space. There is just so much of it in a letterhead. I have to admit, my original design looks nothing like the final product. The original design was far too simple (and dare I say a bit too mod) for this organization. Though I adore simplicity, it was hard to find the balance between chic and under-designed.
Q: If you could describe the design in three words, what would they be?
A: I am so glad you asked, love: I’d have to go with classy, feminine and chic. All three things I strive to be..oh and things We Are Beautiful embodies perfectly.
Q: Do you have any theories about design and style?
A: In the words of Madame Coco Chanel, “A girl should be two things: classy and fabulous,” I don’t think designs should be any different.
Q: What did you intend to be the focus of the design?
A: I wanted to draw the eye to the logo, which is my absolute favorite design element of all. WAB has a stellar logo. It’s simple, classic, distinct and draws the eye. I will always strive to draw the eye to the logo.
Q: What are your thoughts on your progress with InDesign?
A: Darling, I have to admit I am getting better. When I started this design process, I was 90 years old, so I’ve made some progress. I don’t need to ask for help nearly as often, but let’s just say, I’m still playing it safe. I’d hate to mentally break a hip whilst designing.