Unit 3.1 Reflection Post

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This week we learned how to define stakeholders and were asked to compose a direct mailer. It was interesting learning about how to define a stakeholder, and how to get your message through to them. I responded well to designing my first direct mailer, because it was interesting seeing different examples and incorporating different ideas … Continue reading “Unit 3.1 Reflection Post”

Defining Stakeholders

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This week, we are learning how important targeting stakeholders is in Public Relations. There are a variety of stakeholders that one could target for a college recruitment services office. With that being said, I have narrowed it down to a couple of stakeholders that will be appropriate for OU Recruitment Services. The first one is … Continue reading “Defining Stakeholders”

Unit 2.3 Reflection Post

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This week we were asked to continue work on and complete our business card and letterhead designs for the company we picked. I responded well to finalizing my designs for both of these and appreciated the feedback in the earlier stages of the designs. I reacted well to finalizing these designs, because I believe that … Continue reading “Unit 2.3 Reflection Post”

Unit 2.2 Reflection Post

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In Unit 2.2 we were asked to come up with our own letterhead design that matched the business card we designed. I responded well to beginning the letterhead design, because it is cool being able to put your ideas in motion to get the results you aspire to achieve. I reacted well to starting this … Continue reading “Unit 2.2 Reflection Post”

Business Card Draft

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We were asked to tinker with our new business card designs. I responded well to what I was asked to do, because designing a business card is an exciting thing to do. I reacted well to designing a business card, because I feel that it will be beneficial to me to know how to do … Continue reading “Business Card Draft”

Communications Strategy

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I plan to use Nike’s slogan “Just Do It,” because it is something that everyone recognizes. Besides the slogan, I think the rest of the card will be image driven. The type and image need to show the strong prowess of Nike as a performance brand. The message it should send is that Nike is … Continue reading “Communications Strategy”

Research

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Nike differs from it’s competitors by virtue of more aggressive advertising and product placement. Nike uses prominent athletes to promote its brand and has lucrative uniform and gear sponsorships with the National Football League, many colleges and universities such as OU, and starting next year the National Basketball Association. Nike also differs from its competitors, … Continue reading “Research”

Research

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Nike’s main mission is to create products that are innovative and that inspire every athlete. Nike is the leader in producing athletic products such as shoes, clothing, equipment, etc. Nike’s main competitors are Adidas, Reebok, and Under Armour. Nike’s most dominant attitude is aggressive marketing. They want a lot of people to see what products … Continue reading “Research”

Reflection Post for Unit 1.3

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In unit 1.3 we were asked to review how to use Photoshop and InDesign. We were also asked to complete a newspaper markup and a typesetting assignment on InDesign. I responded well to what we were asked to do, because it is interesting learning new things. I reacted positively to what we did, because the … Continue reading “Reflection Post for Unit 1.3”

Design Blitz

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 Both of these ads utilize good color to grab your attention. The Geico ad uses its typical blue color and the gecko, so that you know exactly what you’re looking at, before reading. Same goes for the Little Caesars ad with the orange hues and the caesar character. Both of these also feature elements of … Continue reading “Design Blitz”