Second Stakeholder

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Description: Parents of Out of State (Oklahoma) high school juniors and seniors, w/accepted SAT/ACT scores who have shown interest in OU or have already been accepted and are making a decision I believe that this is an important stakeholder because parents often play a huge role in deciding where their children attend college. This is […]

Stakeholder #2

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For my second stakeholder I have chosen to target parents in Oklahoma who have just had a child graduate high school within the last 2-3 years. The demographic for this would include men and women ages 38-55 with an annual household income of $80,000-1…

First Stakeholder

Posted by & filed under #stakeholder.

Description: Out of state (Oklahoma) students, high school juniors and seniors, w/accepted SAT/ACT scores who have shown interest in OU or have already been accepted and are making a decision   As someone who came to OU from a far away state (Arizona) I think it is really important to target out of state students […]

New project, new stakeholder.

Posted by & filed under #stakeholder, analysis, ou admission, PR Pubs.

  For my second design project, I will come up with direct mailers for OU’s Admissions and Recruitment team. I have to first define a stakeholder to which I will address my direct mailers. After thinking about it for a little bit and probably also based on my personal background, I decided to go with […]

Stakeholder #2!!

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Define #2 Stakeholder: Recent college graduate of OU 21-25 years of age, completed Bachelors degree from OU Encourage recent OU grads to continue at OU by going to grad school Emphasize benefits and resources “Apply to grad school here at OU” All the messages aimed toward this audience will encourage those who are currently OU … Continue reading Stakeholder #2!!

Finding Your Stakeholder

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In PR Publications, we are learning about stakeholders, and how to define them. For our project during this section, we are going to be writing as the OU Recruitment Services. To start off our work, we need to define a stakeholder. The obvious choice is a prospective student. I want to focus on prospective concurrent students, [Continue]

Potential Stakeholders for OU Recruitment Services

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I have come up with two possible stakeholders to send direct mailers to. Direct Mailer 1 Stakeholder: Prospective high school student 17-19 years of age, ACT/SAT accepted scores For possible messages: point out the many aspects of OU- nice housing, scholarship, financial aid, sports, clubs/organizations, Greek life, etc. The main message/ call to action: “Come … Continue reading Potential Stakeholders for OU Recruitment Services