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My second stakeholder would be two year junior or community colleges. Potential students would be located there and some could be continuing their education and wanting to go to a four year university. Ages would vary between 20-24 and every gender wou…

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This week we got to spend more time on our direct mailer and start a new one. My first one was designed for possible concurrent students. Here is what I have on that right now. This week I focused on my second direct mailer. I focused this project on the parents of the possible concurrent [Continue]

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After defining my first stakeholder I had more of an idea on how to come up with another kind of stakeholder. I didn’t base my two off each other so they are just two completely different ideas. My first direct mailer that I made seemed very cut and paste, very simple and clean cut. It … Continue reading Photoshop > InDesign

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This week’s assignment was definitely much more difficult and also less fun than the first one, but that’s probably because Photoshop is way more complex in its function and tools than InDesign. Every time I managed to move a piece to the right spot or change something the right way I almost wanted to cry […]

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After completing both stakeholder profiles and direct mailers, it was easy to see the comparisons and contrasts between the two … More

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  So the first picture shown is my first draft and the second two are the front and back of my second draft. I am much happier with my second draft directed towards parents of the first target audience (potential transfer students from other Oklahoma colleges). After meeting with Croom and learning some more about… Continue reading Slowly but surely

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Last week I looked into finding my first stakeholder for the OU Recruitment Services. This week I will be finding another stakeholder for them. I am going to look at the parents of the possible concurrent students that I selected last week. These parents have influence over what their child decides to do when it [Continue]

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  For the second stakeholder in my direct mailer assignment, I’m choosing to address donors, who support the scholarship fund for international students. While my first direct mailer is more on the playful side, I will probably need to be a little more formal for this one. The purpose of the first direct mailer is to […]

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For my second stakeholder I have chosen to target parents in Oklahoma who have just had a child graduate high school within the last 2-3 years. The demographic for this would include men and women ages 38-55 with an annual household income of $80,000-1…