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This week I was asked to choose a Fortune 500 company, explore various newsletter design layouts and begin work on a newsletter for the company. This is a continued effort as, going forward, I will continue to research the company, find news stories to place into my newsletter and collect images. The first part of […]

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For this assignment we were asked to choose a Fortune 500 company and create a newsletter dummy, as well as find pictures, etc. for this company. I chose Southwest Airlines. My dad has worked for Southwest my entire life, so I’m partial to this company. I thought it would be fun to create something for… Continue reading Back to the roots

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For this assignment, we were asked to write a letter to the editor and an OpEd. This didn’t take me too long, but I felt like I was writing blog posts. I think I followed the rubric and guidelines for both of them but I felt like I had a hard time making them sound… Continue reading My 2 cents

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How many times have you or someone you know experienced a problem with a landlord before through renting an apartment or house? You’ve probably heard about quite a few horror stories about “renter issues” haven’t you? I know I have. As for me, as a college student, there’s no way I can afford to buy… Continue reading Your landlord did what?!

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This week I worked on a newsletter dummy layout. This is my first newsletter design. We had to select a Fortune 500 company. This week all we needed to do was create a dummy layout. Below is my layout.   Lowe’s Open House Newsletter dummy layout I choose Lowe’s because I have had a connection […]

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Other than reading another chapter in Designing for Emotion, this week we were asked to pick a Fortune 500 company and begin creating a layout for a newsletter we are going to make for that company. I chose Apple as my company. I responded fine to what we were asked to do because I don’t … Continue reading Dummy with InDesign Still

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I enjoyed this week’s assignment. I thought it was fun and it brought back my magazine dreams from my childhood. I set my layout up as a magazine interview like in Teen Vogue or Seventeen. It has pictures and pull quotes in unique areas versus a more straightforward and basic layout. The fortune 500 company …

Continue reading “Reflection!”

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This week we were asked to begin developing a newsletter for a Fortune 500 company. I chose to focus on Whole Foods because I’m aware of their mission and feel they have strong stories to tell.

I was thrilled to use InDesign again, and when I started designing the newsletter I felt like I was almost designing a spread for the yearbook (where I work). I have a comfort with this type of design and am glad that I can utilize my skills for this design project. Visuals will be tricky. Stock pictures are hit or miss and the pictures Whole Foods has on their website are of bad quality when reused. I do want visuals and color to drive the newsletter, so I’ll have to continue sifting through those pictures.