This week, we learned how to use Canva, a design website which offers easy tools to build your own content. And by easy I mean real easy. Compared to Photoshop and InDesign, this website makes designing a matter of minutes and the result always looks very professional, as if you spent hours crafting your piece. I like that it can make a graphic designer out of everyone, but at the same time it takes the thrill out of designing a difficult piece and feeling the reward of mastering Adobe. My designs feel less original because their templates and layouts are so beautifully done that I don’t want to change them much. It’s really strange that it feels less satisfying to design a piece in Canva BECAUSE it is so easy. On the other hand, I’m kinda glad we learned the hard stuff first because we would for sure prefer Canva over PS and InDesign, if it had been the other way around.
The company I chose to design my social media pieces for is Missguided, a UK based online fashion retailer for young females. I’ve ordered a couple of things from them in the past and I’ve always loved their branding. Although I’m not usually a pink-kinda gal, I loved the light bubblegum pink they used for their packages and tags, as well as the contrast with black and white illustrations, which gives it a more mature feel. I hope, I could stay in the same tradition with my social media designs. I used the light pink and the black and tried to find a font that as similar to the Missguided one.
I think I will still use Canva in the future, when I need to design something in a short period of time of for a not-so-important event. It’s just too convenient to dismiss it completely. But I prefer the creativity that PS and InDesign stimulates by not giving you a template or pre-designed layout. I’d be too scared, as a professional, to end up having the same designs as another company or client.