Over the past couple of weeks, we’ve been working with OU Recruitment. I actually messed up the very beginning of this assignment because of the way I interpreted the assignment, but then I got it figured out.
The matrix part of the assignment was kind of confusing in the beginning, but the construction of the matrix and what we were being asked to do became clearer as I broke the assignment down in parts. Doing the matrix reminded me of creating personas for PR and advertising campaigns, which is my favorite part of any campaign.
Doing the direct mailers in Photoshop was a lot different. I watched several different YouTube videos about Photoshop and I feel like I still didn’t quite get the hang of it. If I had to pick between Photoshop and Indesign, I’d pick Indesign because it looks more natural. I talked with some of my friends and I found that if you like Photoshop, you typically don’t like Indesign and vice versa. If I could do anything differently, I would have watched the Photoshop tutorial a couple of more times and tried to play around with it versus jumping right into Photoshop to create my direct mailers.