This week we were asked to begin developing a newsletter for a Fortune 500 company. I chose to focus on Whole Foods because I’m aware of their mission and feel they have strong stories to tell.
I was thrilled to use InDesign again, and when I started designing the newsletter I felt like I was almost designing a spread for the yearbook (where I work). I have a comfort with this type of design and am glad that I can utilize my skills for this design project. Visuals will be tricky. Stock pictures are hit or miss and the pictures Whole Foods has on their website are of bad quality when reused. I do want visuals and color to drive the newsletter, so I’ll have to continue sifting through those pictures.