Because I am pursuing a career in sports Public Relations, I chose the Dallas Cowboys as my organization for this assignment. Football is a sport I truly enjoy, understand and am fascinated by all aspects of not only the atmosphere but production and media coverage. The Dallas Cowboys specifically is a well respected organization under the NFL as well as the public. I also chose this team because it is a realistic location for me to move to when I do get a job. The Cowboys’ mission for game day is to provide the values that fall under the “Five Points,” which are integrity, excellence, respect, commitment and teamwork. Their event staff, access management and concierge go above and beyond to execute game day in the most efficient way possible while still upholding their high expectations and reputation. After doing some research and reading through their SWAT analysis, I found that their biggest competitors are the Pittsburg Steelers, New York Giants and Washington Redskins. These equally large NFL teams are competitors because of the constant likelihood of the better players being traded or offered deals that exceed what the Cowboys can offer them. To go along with their mission, they strive to abide by the values set by the NFL, which is to provide fans, communities and partners with the highest quality of entertainment in sports.
