My targeted stakeholder will be an athlete transferring from a junior college because of an injury that ended his career in sports. He is 19 years of age, attended high school and grew up in an urban area. His parents’ household income is around $90,000 and both attended college and graduated. He kept a 4.0 his freshman year. He wants to attend a large, D1 university for the sports aspect but is stuck between two options. It is important that the messages directed towards this prospective student include the universities’ passion for athletics as well as what he could contribute such as intramural sports. Both of his parents graduated from OU and he attended many OU sporting events, particularly football, growing up.
