For this section, we are to begin drafting our direct mailers for OU Recruitment Services.
We are to make two direct mailers, but before we can even being to think about that, we need to figure out who we are going to target with our message.
I’ve decided, that my stakeholder is going to be transfer students whose parents are alumni and regularly attend sporting events, mostly focusing on OU football and basketball.
I decided to choose this because I think it will make for a very creative flier. I myself am a transfer student, so my hope is to craft something that I would have liked to see before transferring to OU.
I can’t wait to get started!
