For this section, we are to continue to work on a second direct mailer. Just like the first one, we are to figure out who we want our stakeholders to be, who we want to target with our message.
If you recall, I noted in the first post that I was going for transfer students that liked OU athletics.
This time, I’m going for their parents.
With this second mailer, I hope to convey to parents that while their kids will be attending many athletic events, they will also be receiving a top-notch education from one of the greatest universities in the world.
I already have an idea in my head and I cannot wait to get started!
