This week, we were asked to do a lot. I thought last week was difficult work wise, but so far, this week takes the cake.
We were asked to choose an organization and then do some research over it. We had to identify things such as their competitors, their mission and their core values.
For this project, I chose ESPN. I explained this decision in a previous post, but the main reason I chose them was because I am such a big fan of everything they do.
The major project that we began this week was the design of our business cards. This was pretty daunting, but the bootcamp module from last week helped out a ton.
When I first began, I initially had no idea what I wanted to do. I feel as if placing the ESPN logo on it was a must, but what colors did I want to use? Do I want to include a picture of some kind?
The following is my very rough business card
I think I am going to stick with the color scheme that I have going on, I love how ‘ESPN” dominates the front of the card. When it comes to text placement and such, I’m still trying to iron those details out. I may go back and add a picture of myself somewhere on there as well. I want this card to be unique, while also being very simple at the same time.
All in all, I’m very excited to see what the finished product will be. InDesign doesn’t stress me out as much as it used to, but it still manages to give me some sleepless nights. I think I’m starting to enjoy the process more and more and I am looking forward to working on letterheads next week!
