This has by far been my favorite week of the course. WOW! CANVA! I love it. I chose Patagonia as my brand because I not only love their products but I feel like their marketing and advertising campaigns aren’t super logo based but are more based on an idea or concept and their overall image, which I’ve found is what I like designing for. I decided that my call to action was the idea of asking the readership/customers/consumers to “explore today.” So what I did instead of using the logo on every single thing, I found a font and a color that really stood out to me and used the same patterns throughout the entire design series. Here it is: 
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so i honestly really like what I made. I feel like Canva is so easy to use that I could make something and if I didn’t like it, I didn’t sweat just throwing it out and starting over from the beginning. I love that the formatting and styling is easy, their fonts are wide in variety and that it allows for so much creative freedom. The majority of the images I used are from my friend’s instagram (he works for patagonia as their photography intern, score). Overall I loved this week and would do it all over again a million times if I could, especially because I want to work in social media public relations.
BONUS: they have the easiest resume builder of all time. what a gift.
