It’s been a busy and time-consuming week in PR pubs!
This week we were asked to pick out our first stakeholders, complete a stakeholders matrix chart and design a direct mailer for our targeted audience. I decided that my first stakeholder would be North American females who have already been accepted into OU, are the ages of 17-19, are interested in Gaylord College and have parents that have graduated from OU.
I was really intimidated to complete the stakeholders matrix chart, being that I have never went into that much debt in knowing my target audience. It was extremely helpful though. I was also nervous about making a direct mailer on Photoshop. It took me a while just messing around on Photoshop to finally figure out how the tools work. I had a design already planned in my head so once I familiarized myself with Photoshop it didn’t take that much time to compete. I wanted to make Gaylord College of Journalism & Mass Communication the highlight of my direct mailer. The content was meant to be sent out to my target audience inviting them to a open house to see what options and opportunities students will have at Gaylord College.
Here is a draft of my direct mailer!
