This week, we were ask to finish our business cards and letterhead for the company we chose (in my case, Boeing). Since this was my first ever time using Adobe InDesign, I decided to take a very basic approach. Instead of completely rebranding the entire Boeing corporation, I elected to keep the front of the card very simple, and use the back of the card to display the 100th anniversary information. The overall design was very clean and minimal, which is what I imagine you would expect from a multinational corporation. Boeing wouldn’t giver each of their employees a flashy and “risqué” if you will, business card. I would recommend this approach to any student that isn’t familiar yet with the software. Don’t try to reinvent the wheel. Take something that already works and simply recreate the design with some minor tweaks. I think that starting simple and focusing on learning the software really helped with my confidence. I’m looking forward to maybe trying something more creative on my next project.
