I decided to choose the large company of Coca-Cola for my organization because they are one of my all time favorite brands and because I thought it would be something fun to do even though it’s totally unrealistic. Coca-Cola is a company that produces several different types of sodas and drinks. Per their website, their mission is “to refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.” The biggest and baddest competitor of Coca-Cola is Pepsico, Inc. They make similar drinks and also have a similar mission statement. Coca-Cola’s values include leadership, collaboration, integrity, accountability, passion, diversity, and quality. They wish to inspire creativity, optimism, and fun to their consumers as well as make great products that people love.