The Oklahoma City Thunder differs from its competitors in many ways. The team goes out of their way to give back to the state of Oklahoma. Living in Oklahoma, I know many people that have seen the athletes out in public. All have had positive experiences and explained how down-to-earth the athletes were. By creating the “Thunder Cares” community the team shows how much they appreciate they’re supporters.
My organization’s image should differ from competitors mainly by just being better. The whole key is to get their brand out there and for it to be viewed highly in the public eye. The Thunder’s image should differ from its competitors because it should strive to have the best image of all 30 NBA teams.
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