Sooner Sports Pad competes with numerous universities and colleges that have a student run sports show. Some of its competitors are Oklahoma State, Penn State, University of Colorado, TCU, Texas Tech and Sooner Sports Talk. For my Pinterest board, I decided to pin Sooner Sports Pad competitors’ logos and compare all of them together. Logo wise, Sooner Sports Pad differs from its competitors by how elaborate its design is. The organization was able to incorporate a image (bleachers), the university logo (OU) and an appealing background (confetti). Its competitors have simple logo designs with just the university’s logo and their mascot. Also, it was extremely hard to search for the competitors logos. When searching “Sooner Sports Pad”, pages of results came up. Its competitors; however, were challenging just to find what the their logo design was.
Sooner Sports Pad’s image and message should differ from its competitors by being catchy, creative and informative. Sooner Sports Pad’s image should be able to catch the audiences attention and make them want to watch the show every Monday. From analyzing my Pinterest board, Sooner Sports Pad does have the most attention-grabbing logo. The message should be creative and informative. Sooner Sports Pad’s message is to inform the public of OU sports through entertainment by providing in-studio interviews, highlights of each Sooner sports team and feature stories of players.
https://www.pinterest.com/anniebarraza/jmc-3433-competitor-analysis/
