Coca-Cola differs from PepsiCo because it encourages having fun and being positive. It does more than just make great products but also says that the product will make the consumer happy, more creative, and have more fun. PepsiCo’s mission is more focused on the taste of their products and how they also offer healthy options. With this information, I know that Coca-Cola’s message needs to be one that shows that overall life is better with their products, mentioning that the products taste good is not necessary. Pepsi mentions that they strive to create great taste, but Coke and Pepsi products offer very similar tastes. Not only that, but Coca-Cola and Pepsi have both already proved that they have good tastes. It is important that Coca-Cola can offer more than just taste, but an overall experience instead. Their image and message should be based on this.
