Craft by Kraft is a hand made jewelry line created by the talented Maxine Kraft. Located in Austin, Texas, Craft by Kraft was created in 2015 while Kraft was a sophomore at the University of Austin. Frustrated with paying for over priced accessories on a college budget, Kraft decided to create her on jewelry that reflected her style and the newest trends. Her collection now holds over 50 pieces that range from beaded necklaces to tassel earrings and more. Craft by Kraft can be found on Etsy and local boutique, Longhorn Fashion.
Craft by Krafts online presence on Etsy brought many competitors to the small jewelry line. It’s main competitors are other jewelry shops that have more sales, reviews, and products such as DistinctlyIvy and LayeredandLong. Along with the two, Etsy holds thousands of other shops that seek to convey the exact message and designs of Craft by Kraft making them competitors as well. A strong competitor who does not rely on Etsy and retails their product through their website is Beaded by W. This jewelry line can be found in multiple boutiques in various states.
While Craft by Kraft continues to grow, its core values remain the same. It seeks to provide chic, quality handmade jewelry at an affordable price. Through this, Kraft’s goal is to fulfill every women’s accessory dreams without leaving their wallets empty.
