I have selected Boeing as my primary brand to focus on for this class. My father is a manger at the OKC office, so I’m very familiar with the company and their products. While there are many competitors to Boeing in the military and defense sectors, many people consider Airbus to be the primary competition for Boeing. Boeing has a major advantage in the experience department. Boeing has been making airplanes more than 50 years longer than Airbus. With that being said, Airbus and Boeing are in an industry where technology is at the forefront. I think Boeing should have a message and image that says “we’ve taken what we’ve learned from the last 100 years, and used it to influence today’s technology.”
In the upcoming weeks, I’ll be working on a Pinterest board that shows some different Boeing competitors and their marketing strategies. Here is a link if you would like to see what I’ve come up with: https://www.pinterest.com/travis_grayson/jmc-3433-competitor-analysis/
