The organization I chose is Valliance Bank because I am an employee there so I am not only familiar with the bank and it’s overall brand, but passionate about the company and what it stands for. I felt that these two aspects could really help me create meaningful designs that have style, depth, and a personality that closely resembles the brand as a whole.
Since three of the bank’s branches are located in Oklahoma, Valliance Bank’s major competitors are local banks such as Bank of Oklahoma, MidFirst, and Frontier State Bank. These banks offer many of the same services that Valliance does, such as free checking and savings, loans, and safe deposit boxes. However, what sets Valliance Bank apart is its dedication to the customer. Vbank’s mission is to build sustainable growth through long term relationships with its clients. This is achieved through exceptional customer service and banking that is tailored to the unique needs of every individual. Vbank strives to go above and beyond to achieve client loyalty and maintain meaningful, lasting relationships.
