I have really enjoyed this assignment!
It has been fun brainstorming different types of audiences to try to persuade. My first stakeholder, 17-19 year old out of state kids is one that I am going to change up a bit. I want to define more 17-19 year old girls, who are out of state, who also have a parent or relative who is an alumni.
This being said, I want to make my second stakeholder a parent that went to OU, who has a child deciding on a college. I think this is the perfect group to target because while of course parents are supportive of where their child goes, it always is special if their child goes to their university. The trick to reel them in will be defining scholarships because it is a given that the out of state tuition has risen since the parent has attended.
I am excited to see how this direct mailer turns out!
