For my second stakeholder I have chosen to create a direct mailer for high school senior girls interested in going through recruitment at the University of Oklahoma. I probably should have created this direct mailer for parents, alumni, a friend of a stakeholder, or any one who might have an influence on my first stakeholder, but I chose to go a different route. Since the day we received this project I knew I wanted to create a direct mailer for all high school girls attending OU their freshmen year. Whether they have considered rushing or not, I’m hoping this direct mailer may be able to influence them into considering it.
I chose this direct mailer for my second stakeholder because I thought the design process would be fun. I would be able to use bright colors and other girly material. I would also add a sophisticated touch as well. I have a lot of ideas in mind for this direct mailer and I’m hoping my finished product will look as great as I envision it.
