For my stakeholder, I have chosen college seniors in the U.S., ages 21-25, with a GPA of 3.0 or higher. This target stakeholder will ideally be young adults who are trying to decide on their next step in life. They may be considering grad school, and if that is the case, then I want to persuade them to consider OU for graduate school.
The messages I would be directing towards them would be OU’s graduate programs, but specifically, highlighting some of the most popular programs and those that would be a good value such as the accelerated degree programs. Perhaps it would simply be an invitation to visit the graduate student center or set up a tour, or provide a fee waiver if they would like to apply for any of the programs.
The mailer would be directed at undecided college seniors, whether they are undecided as to where they will be attending grad school or undecided as to what they will be doing post-graduation. The goal is to put OU in the front of their minds and get them on campus for a tour or a meeting with a graduate student advisor to tell them about the many, wonderful options OU has to offer for those pursuing a Masters or a Doctoral degree.
Today’s job market is becoming increasingly competitive, and more students are considering graduate programs to give themselves an advantage. This mailer would target those students and ultimately bring them to campus for a tour.
