First things first, it is necessary that we define a stakeholder that we will be sending our direct mailer to.
The first stakeholder that I am going to target is high school females 14-16 years old who are interested in playing soccer at a D1 college (OU).
We will need to convince these girls that OU is a great choice in terms of education but also in terms of sports. Offering information on past seasons is crucial as well as information on the soccer program that OU offers. It will be important to give them as much information as possible in order to convince them that OU could be a great place for them.
The second stakeholder that I am going to target is high school females age 17-18 years old.
Usually by the age of 17 or 18 years old, girls have already been offered scholarships and signed to play soccer at a school. But, for some, this doesn’t happen. We could offer information on being a walk-on on the soccer team and show them that they still have the opportunity to play soccer at a D1 school even though they feel like they are behind and it won’t be an option.
