For my second direct mailer, I’m going to direct all of my attention towards the parents of National Merit Scholars. These are going to be an incredibly important stakeholder to sway because they have direct and immense influence on my original stakeholder, National Merit Scholars. I’m hoping to convince these stakeholders to send their kids to school at OU by not only highlighting the same programs and facilities that I’ll highlight for NMS, but by emphasizing the affordability for in state students, the amount of scholarship available for National Merits and by showing off the campus in a way that shows how safe and homey OU is.
Also, I am going to try and create a stock backer for my direct mailers, considering I haven’t created any kind of post card or mailer-esque back, in that there is no way for these mailers to be sent at this point. So. Fingers crossed!!!
