For my direct mailer, I am going to be targeting National Merit Scholars from every part of the United States. This means that my audience is 17-18 year old male/female high school students, preferably seniors or anyone that is about to apply for/begin college, that are undecided and that have National Merit qualification. These stakeholders are focused on academics, academic success and degree programs that are nationally ranked. Thankfully, OU has plenty of all three. My messages will be academics based, highlighting what OU has to offer in every field and college, while also highlighting scholarship money offered to National Merit Scholars, the new housing OU is building for scholars and the number of National Merit Scholars already at the University. Also, I am considering discussing/showcasing the study abroad programs OU has to offer, because academics based students (really any students) get a different kind of collegiate experience when they study abroad, and OU has an extremely large number of study abroad students and scholarships annually. Can’t wait to get started!
