Upon deciding who should be my first target stakeholder I went back to when I was applying to colleges and what I would think about when narrowing down my choices. When discussing among friends I remembered that a lot of my guy friends that were not already going to school for a sport heavily weighed whether or not the athletic program was strong and had a large student fan base. For example, my high school prided themselves on our student section being the best in Texas. I know that the guys at our school really focussed on how big the athletic program was when looking to narrow down school choices. They wanted to go somewhere where the game day experience was notable and the games were sure to be just as fun as they were in high school if not better. It was through this revelation that I decided a large target audience would be:
High School seniors, males aged 17-19, who have been accepted to OU an had a strong athletic program at their High School.
