For my second direct mailer I want to continue the OU Legacy idea and target parents of prospective students. One or both parents graduated from OU and want their child to continue the legacy here at OU. The parents are highly influential and their opinions matter to the student. The parent or parents had an amazing time while students at OU and really grew up from between their freshman and senior years. They live in Oklahoma so while money is still an issue they do not have to worry about out-of state tuition.
My mailer will have a fairly simplistic and professional design to appeal to an older audience. It will include images of campus that are iconic to everyone who has gone to OU.
