For my second stakeholder, I decided the best thing to choose would be the parent of the student. My first stakeholder is a transfer student, or rather someone who is thinking about transferring or where to transfer. The person who will be most influential on this decision is the parent. Many students rely fully on parent support, financial or otherwise, for college. Sometimes choosing to transfer to a different school can be an even bigger decision than choosing where to begin college in the first place. You have already invested money and time into this school, and now you have to make the choice to leave it. Having parental approval is crucial here.
Therefore, I want to target parents of students wanting to transfer for this second direct mailer. It should show that transferring to OU will be worth the money and time and will benefit their child in the long run. It should be slightly less focused on the “fun” of the college, because most parents are mainly concerned about the educational value and the cost. It should tell them what they need to do to get their child into OU and where their child can apply.
