For unit 3.1, we are designing a direct mailer for OU Recruitment Services. Being interested in working for recruitment services at a university, I am excited to tackle this project!
My first direct mailer will have the target stakeholder of:
- Incoming, North American freshman females
- Ages 17-19
- Journalism & Mass Communications (PR, Ad, Broadcast, Print, Creative Media, etc.) students
- Already been accepted into the University of Oklahoma
- Have parents that are OU alumni
I chose this target stakeholder for numerous reasons. I want to send out a direct mailer with information to this specific group of females advertising/explaining what possibilities they will have during their undergraduate college career at OU. I want to send out a direct mailer that will show the campus organizations OU has to offer to these incoming students. I want to help recruit striving journalism and mass communications students who want to get involved on campus in order to build their experience for the real world.
