The first task is to find and identify a stakeholder for OU Recruitment Services to send a direct mailer to. This was pretty easy for me because I largely based this stakeholder off of my own experiences when I was applying for colleges.
Stakeholder:
- North American females, 17-19 years old
- incoming freshman
- urban
- average family income: $50,000
- an OU Legacy
- interested in making her mark on campus
Potential messages:
- since she is an OU Legacy it is important for the mailer to emphasize family and OU’s strong sense of community.
- include old photos of OU classes
- potential slogans include: “Make Your Mark on History” or “Come Join OUr Family”
