As you make your way these questions, begin to visualize your business card, what it looks like, and the message it sends when someone hands it out.
Bold and different visual language to reflect the different kind of vodka the distillery has created
The visuals will be both type and image driven. An important part of the company is that the vodka is eco-friendly and I think that if you tried to depict that it would not be as visually appearing than if you just wrote it. I think the Fort Worth skyline is an important visual aspect on the label to remind the consumer of where it was created and distilled. People from Fort Worth are very loyal to Fort Worth born companies.
The type and image needs to get the message across for an eco-friendly vodka and a Fort Worth born alcohol.
The connotations need to be apparent on the logo. The panther on the logo represents Panther City, the original name for Fort Worth. The consumer also need to know that is a simple vodka but made with good things.
I really think this is a cool company and cannot wait to see it grow into the next Tito’s.
