For my second direct mailer I am going to be targeting the parents of female, high school soccer players. These will be very important as I need to sway this stakeholder towards OU because they have a huge influence on high school soccer players, my first stakeholder. I want to talk about our program and its success to show the great reasons that these stakeholders should push their children in our direction. I will highlight that there could be potential scholarship opportunities and how family oriented OU is.
Hopefully I can create something that is both inviting and informational for these parents. I want this design to really paint OU in the best light possible because it is important that these parents fall in love with our university.
