This assignment was fun to explore Campus Corner noticing different design concepts. I was able to recognize almost every design concept in one form or another. Here are a few I came up with:
Color
Fuzzy’s logo may only be red, green, white and black but they are always sure to have it on a bright background of some sort. This makes the logo pop and for it to be original from other logos. The bright colors in the logo ensures Fuzzy’s is noticed.
Typography
Antique Garden takes advantage of typography in their logo. The typography accurately represent the fun, playful atmosphere of the clothing store. Although it may be a clothing store, it has fun knick knacks. The type used is unique- not another store on campus corner uses a playful font for their sign.
Rhythm
Apple Tree Chocolate’s logo depicts a solid rhythm in the apple. It is pleasing to the eye to look at the apple because of the pattern. This was really the only logo that was rhythmic on Campus Corner in my opinion.
Symbolism
Hurts Donuts is not actually hurt. But the logo depicts a donut who has been hurt, putting a band-aid on it. The donut with a bandaid on it is symbolic for it being “hurt.” I thought this was also a clever logo.
Form and Function of message
This ad shows that Bud Light is a beer and it is shown by the logo being surrounded by the beer. It clearly depicts what Bud Light is. This logo is also sleek and minimalist in my opinion.
