Throughout this week I’ve taken photos of things I’ve come across in my daily life that reflect the design concepts we’ve learned in class.
Here’s what I found.
Color:
I really love how the colors, especially the “Celebrating 75 Years” line match the colors of M&M. As anyone who has ever eaten an M&M know those colors are blue, yellow, orange, red and green. This was a really smart design decision on behalf of the company. If you eliminated the logo but kept the colors you would still know what brand this is. That’s a sign of the effectiveness. The colors and the typography also give this package a fun and playful feeling about it. It helps to identify a sense of playfulness with the M&M’s brand.
Minimalism:
I thought this photo was a perfect example of a minimalist design. This photo was taken of the side of a Nike shoe box. The only text you see is the Nike slogan,”Just Do It”. The bold black letters stand out against the orange background. The color combination plus the 3-word slogan add to the minimalist design. Even without the iconic Nike swoosh you still can recognize the brand.
Typography:
Not Your Mothers dry shampoo brand takes full advantages of the wide range of typography options available to them. This can alone looks like it has about 4 different fonts but somehow it works. While the font styles and size of the words are different the use of green and black letters make it all work. The design and layout of the can works well with the color and typography choices. The variety of fonts and sizes make this company look carefree and youthful which I imagine is what they are going for considering they sell dry shampoo.
Symbols:
This photo was taken in a Wal-Mart parking lot. The shopping cart image on the sign automatically tells people that this is the place where you drop off your shopping carts. The shopping cart symbol makes it clear what its purpose is in a more creative way then just say “Shopping Cart Drop-Off Area”.
Dominance:
The purple foot is the dominant image on this glass. Your eye immediately goes to it first and then to the company name. It’s bold and creative.
