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This past week we were asked to make a second Direct Mailer for our second stakeholder. I decided for my second stakeholder to be a relative that is an alumni. My design has changed a lot. I sort of started over because this past week I got more used to Photoshop. I am happier with my work than compared to last weeks. I think my second stakeholder will influence the first by if the relative is reminded about OU, then they will push the first to attend the University. Sending a direct mailer to alumni is extremely important because they donate money and influence the next generation to attend. I know I still need a call to action. I am trying to find what I would to call and where to put it.

 

Reflection

This is the Front

 

Reflection

This is the Back