Panther City Distillery is different from the competitors in the fact that it is eco-friendly and gives back to the local community. Their vodka, Hell’s Half Acre, is gluten free, kosher, vegan, non-GMO and organic and made from tapioca dextrose. It is unique to the vodka market because there is no other vodka that is similar. The fact that this distillery also donates part of the proceeds to a local philanthropy is also unique to the vodka industry.
The image that the distillery has created for itself is a simple and displays what needs to be known about it. It is unique because it has the Fort Worth’s skyline on the label and Fort Worth’s original name. On the back of the bottle, the company should show their support for the local philanthropy. The bottle has a cork, instead of a screw on cap, which also makes it different than its competitors.
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