The first stakeholder will be a prospective student. ACT composite score is 26. The student is aged between 17 and 19. The student is a female who has already been accepted into OU. The family’s household income is $50,000. Parents are alumni and have attended numerous sporting events. Public Relations major.
Messages that could be directed towards the stakeholder could involve joining a campus organization such as a sorority. Other organizations that could be shown are CAC or whatever clubs that are involved with their specific major. This could be PRSSA, Lindsay and Asp and MIG. Messages could be directed towards their parents such as alumni events that occur during sporting events and also alumni events during mom and dad’s day weekends. Since the income is quite low, messages could be directed towards scholarships they are eligible for and financial aid.
