After establishing my first stakeholder for this project, and designing the rough draft of my direct mailer, this week, we start the process over with a new stakeholder. My second stakeholder will be the science teachers of prospective female STEM students. This group is beneficial to the university because they directly speak with students every day. If students need advice on what college to attend based on their interests, these teachers will have high credibility among students due to their position. In addition, educating these professors on the quality of OU will introduce them to educational opportunities in the future as well as setting up brand ambassadors within high schools.
The first step of communicating with these stakeholders will be finding them. Prospective students must fill out their high school when first asking for information about OU, using this data, we can track back the individual to the high school and search for contact information on the school’s website. Second, I will have to craft a message that provides information about the STEM program not in a way that makes it seem like the best program on earth, but in a way that will most benefit the students individual teachers care about.
photo courtesy of: http://forums.moneysavingexpert.com/showthread.php?t=5423816
