Week 4
Don’t be scared. Take a leap of faith and jump. Jump off the high dive, make your splash.
I’m testing my patients trying to re-learn indesign and it’s a joke. It’s been almost 6 years since I’ve messed around with indesign and it’s showing.
One thing I’ve learned this week is how important it is to brainstorm. Before I even thought about creating a business card for my client I spent the weekend looking at the competition, style, and typography currently used. I created a mood board on Pinterest (check out my Spotify mood board). To my surprise, I realized I use mood boards on the daily. For example, on my 21st birthday I created a mood board on Pinterest for what I wanted my theme to be:
After planning what my business card would look like, I sparked my design mind and opened a new business card document. It took some fumbling in the dark to remember how to use these new tools. But over all I am very happy with my finished product.
FRONT
When staring I knew I was looking for a background that was in the original Spotify colors: Lime green, white and black. I also knew that I wanted an image to represent a connection. Although, the little spots are blurred I think they convey a message of being linked together no matter the distance. To cheesy? As a user of Spotify, I understand that the app itself doesn’t need a business card. I took a creative decision to make my business card directed to the Spotify advertising director, a single person in charge of managing commercial advertisements through the app. I kept the slogan Spotify currently uses, “Build an emotional connection.” I wanted to add dimension to the card, so I attached a rectangle with a darker outline and lighter shade inside and rotated it near the bottom left corner bleeding off the card. I used this shape to play on the word build. The Spotify logo was accessed from Spotify’s press page.
BACK
I wanted to apply the same design hierarchy on both sides. I kept the same background, typography, colored logo, and shape. I went with this particular headshot because I feel it fits Spotify’s image. The brand is fun and bright and this woman’s headshot represents just that.
I enjoy having projects that I am in control of all creative elements — no guidelines.
Spotify If you ever need help with a business card I’m your girl.
How do you brainstorm before designing a project?
Where do you think the name Sue Ellis comes from?
